Yahoo and Bing Merge, and No One Cares
Posted by | Posted in seo | Posted on 30-07-2009
The news is finally in…Yahoo abandons their search engine technology, Microsoft inserts Bing search into Yahoo, and Yahoo acts as ad sales reps for Microsoft AdCenter and seemingly discontinues Yahoo Search ads.
Does anyone care? Not really. Both companies’ stock prices held steady, the media seemed nonplussed, and the deal may take “up to 24 months” to implement. Two years in search engine years is more like two decades. Unless they move fast, Google will continue to eat other search technologies for breakfast. Bing’s search results are actually impressive, and it’s perhaps the best interface Microsoft ever designed, but both Yahoo and Bing usually lag months behind in the freshness of their index. (For a true in-depth analysis of the deal, check out SEOMoz’s article.)
On the plus side, Microsoft’s “graphic designers” and PR people made an amazingly hilarious site explaining the deal to the media. It really is at ChoiceValueInnovation.com, and no I don’t think they bought the domain from Wal-Mart.
